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Condition: Near perfect 'Chip' bottom left corner is a manufacturing
flaw, surface is virtually perfect. Style/technique: Floral
stencilled** An excellent and uncommon example of this
rarely found decorating process a flowing
aesthetic foliate design within a border. Rich
almost royal blue ground and bright foliage
makes quite a statement. Believed made by Geo
Woolliscroft and Son for Derwent Foundry of
Derby whose branding it bears. This technique is often described as
aerography, a confusing term mostly used and
described in dictionaries as study of the
atmosphere but in these instance used as a
rather fanciful name for the widely understood
process of airbrushing. It was apparently used
almost exclusively by George Wooliscroft &
Sons and on their tiles made for Derwent Foundry
Co of Derby. However we believe that 'aerography' is a
misunderstanding, given the technology available
at the time, its cost and the relative cost of
labour we believe this is a more hand work
process, on close inspection of numerous
examples it appears that the colours were
applied to transfer paper by sponging through
stencils. The effect is soft as is achieved by
sponging, the decoration on some examples has
flaws indicative of stencils such as elongated
smudges and also has signs of transfer printing
such as creases in the transfer paper. The
logical conclusion is that the design was
stencilled on to transfer paper. It should be
noted that decorating on to transfer paper which
was then applied to the tile blank was more
widely used than is generally understood, many
of the 'handpainted' William de Morgan & Co
tiles were painted on to transfer paper with the
assistance of an outline and so more accurately
may be described as traced and coloured, de
Morgan even imported transfers that were
decorated in Italy. One interesting quality of the technique is
that fewer colours were applied than appear on
the finished product, the lighter green is a
combination of the blue and the yellow, the
darker blue of blue and brown. The process is a
fascinating example of 19thC ingenuity
surprisingly almost exclusive to Wooliscroft
although an example by Maw & Co has been
noted (which is unsurprising as Maws used more
decorating processes than any other company).
The lack of competitors using the same process
suggests that it was difficult to achieve good
results. Verso very clean apart from some rust stain,
printed pattern number and design registration
number. The image is full size at 72 dpi (about 430
pixels wide) in maximum quality JPEG format and on
screen is about the size as it would be in real
life at the same distance. A larger 120 dpi image
also in maximum quality JPEG format can be
forwarded by email if required. The image is a little oversize rather than
cropped close to the edges so that the edges can
easily be seen and any chips etc can be quickly
spotted. Other marks described are usually not
visible at all when the tile is viewed straight as
one normally sees it and can only be seen with a
critical eye when the tile is tilted to catch
imperfections in reflected light. For more details
of how we describe marks see Condition.
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